PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“12-year-old accused of drowning 9-year-old sister in Lake Michigan tragedy”
KEY ELEMENTS:
– Age: 12-year-old
– Location: Chicago
– Relationship: Sister
– Shocking element: Drowning in Lake Michigan
– Information gap: Why did this happen?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including the victim’s age, family relationship, and a shocking detail, creating a compelling information gap for readers.