PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“2-year-old drowns as California woman phoned men instead of helping. Guilty of murder in [City]”
KEY ELEMENTS:
– Age: 2-year-old
– Location: California
– Relationship: Mother
– Shocking element: Neglecting child for phone calls
– Information gap: Why did she prioritize calls over her child?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including the victim’s specific age, the family relationship, and the shocking neglectful action, creating a compelling information gap for readers.