PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“15-year-old charged with premeditated murder of ex-wife, husband in Columbus home”
KEY ELEMENTS:
– Age: 15-year-old
– Location: Columbus
– Relationship: Ex-wife, husband
– Shocking element: Premeditated murder
– Information gap: Why did the teenager commit the crime?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including specific age, family relationship, and a shocking detail, creating a compelling information gap that drives engagement.