PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“43-year-old former House staffer steals 240 government cell phones, sells them for parts in Maryland scheme”
KEY ELEMENTS:
– Age: 43-year-old
– Location: Glen Burnie, Maryland
– Relationship: Former House staffer
– Shocking element: Stealing and selling government cell phones
– Information gap: How did he get caught?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including the perpetrator’s age, specific location, relationship context, and a shocking element, creating an information gap that intrigues readers.