PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“37-year-old dentist and wife found dead in Ohio. Ex-husband charged with murder, to be extradited”
KEY ELEMENTS:
– Age: 37-year-old
– Location: Ohio
– Relationship: Ex-husband
– Shocking element: Murder of dentist and wife
– Information gap: Why did the ex-husband commit the crime?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern A by including the victim’s age, relationship context, and a shocking element, creating a compelling information gap for readers.