PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“18-year-old girl murdered in Washington County. Mother speaks out after 3 men take plea deal in connection with the crime.”
KEY ELEMENTS:
– Age: 18-year-old
– Location: Washington County
– Relationship: Mother of victim
– Shocking element: 3 men taking a plea deal
– Information gap: What led to the murder?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser includes the victim’s age, relationship context, and a shocking element, creating an information gap that will drive clicks.