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Match Game: Just How Apps Like Tinder and Bumble Are Linking With Event Guests

Match Game: Just How Apps Like Tinder and Bumble Are Linking With Event Guests

Popular dating apps are bringing their experience that is online to through activities.

If the Pew analysis Center first polled folks about online dating sites in 2005, it heard crickets—it ended up being either too new or too embarrassing to admit. Now, due to the increase of smart phones in addition to destimagization of finding love on the web, 15 percent of U.S. grownups state they usually have used online online dating sites or mobile apps, relating to a 2016 survey by the center. Since 2013, use has tripled among adults (many years 18 to 24) and doubled among older grownups (many years 55 to 64). But regardless of the enhance, numerous daters that are online gripe about the possible lack of “IRL” connections.

To help encourage more face-to-face matchmaking, online dating sites and apps like OKCupid, Bumble, and Tinder are introducing—or expanding—their presence at activities like meals and music festivals.

Couple Alert: OKCupid & Pitchfork for the three big internet dating sites, OKCupid might be viewed the event-industry virgin, having just entered its very first sponsorship that is major this year’s Pitchfork Music Festival in Chicago in July.